Welcome To The Birdcage

1st October, 2014

When I first moved to New York, I worked as a designer at a fashion house whose studio was situated right in the heart of the Garment District. Despite being a center of the fashion industry, that neighborhood is anything but chic. Chock-full of factories, fabric shops, and a whole lot of hustle and bustle, it offers but two oases at its northeastern corner: beautiful Bryant Park and the serene Lord & Taylor store.

Back then, I always felt like Lord & Taylor was my secret sanctum. Leading up to Fashion Week, I’d put in relentless hours in the studio, prepping for our show ~ but at night I’d still try to make a party or dinner with friends. I’d run out of work long past sunset and dart up to Lord & Taylor’s second floor, find a fetching chiffon frock and do a quick-change in the fitting rooms before heading out into the night. The store was my spot to reset.

It was my first fashion refuge in this city ~ and actually, as the oldest luxury department store in the United States, it represents a lot of firsts in American industry. It was the first major store on Fifth Avenue (a strip now firmly established as New York’s iconic retail center), the first spot to present Christmas windows filled with innovative holiday displays rather than merchandise (now de rigueur for any serious store), and the first major retail establishment in the United States to name a woman as its president (Dorothy Shaver, who took that historic position in 1946).
Birdcage14aThere’s another first about to emerge at Lord & Taylor this week as they unveil Birdcage, a new in-house boutique on my long-beloved second floor of their flagship Fifth Avenue store. It’s unlike anything you’ve seen there before. Like truffle hunters, their buyers have scoured the city for unique, undiscovered designers and delicacies in fashion, food, beauty, and art, to introduce some of New York City’s most exciting creatives to a whole new audience, making their talents available on an unprecedented level. We were privy to a sneak peek of the goods last week, and teamed up with one of our favorite collaborators to photograph the very best Birdcage treasures.

  • AT TOP: A Peace Treaty ring

    ABOVE LEFT: BCBGMaxAzria dress

    ABOVE CENTER: Material Fix earrings & bracelet, BCBGMaxAzria dress

    ABOVE RIGHT: Ted Baker coat, Enzo Angiolini flats

    AT LEFT: Daniella Kallmeyer suit, Lost Wax Studio cuff

    BELOW: Daniella Kallmeyer top, Lost Wax Studio necklace

  • ABOVE LEFT: Daniella Kallmeyer suit, Vanessa Lianne earrings, Lost Wax Studio cuff, Marie Turnor bag

    ABOVE RIGHT: BCBGMaxAzria sweater, Vanessa Lianne earrings, Lost Wax Studio cuff

    AT RIGHT: Alex Woo gold necklace, Lost Wax Studio turquoise necklace

  • 2 ABOVE: Lost Wax Studio headband, Vanessa Lianne earrings, BB Dakota blue coat, Enzo Angiolini shoes

    ABOVE: Free People burgundy coat, Material Fix ring, Michael Kors shoes

    AT LEFT: Ethereal blue suede dress, Marie Turnor bag, A Peace Treaty ring, Michael Kors shoes (on Claire); Ethereal green suede dress, Lost Wax Studio & A Peace Treaty rings, Calvin Klein flats (on Brianna)

    BELOW: BB Dakota jumpsuit, A Peace Treaty necklace, Lost Wax Studio bracelets

  • AT RIGHT: Lost Wax Studio necklace, Free People sweater (on Brianna); Vanessa Lianne earrings & rings, Maria Dora sweater (on Claire)

    JOIN US TO FÊTE BIRDCAGE’S GRAND OPENING | Meet us on the second floor of Lord & Taylor tomorrow, October 2nd from 6-8pm to celebrate!

  • ABOVE & AT LEFT: Material Fix earrings & bracelet, BCBGMaxAzria dress

    BELOW: A Peace Treaty earring

    THROUGHOUT| all accessories from Lord & Taylor’s Birdcage boutique; all clothing from Lord & Taylor, 2nd Floor

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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