The impetus behind my trip to Venice was to witness the reboot of the Diesel brand. A figurehead in the luxury denim arena for 35 years, Diesel recently determined it was ready for a refresh. Founder Renzo Rosso tapped Nicola Formichetti ~ longtime collaborator of Lady Gaga and former creative director of Mugler ~ for the job of injecting fresh energy into his already well-oiled machine. Nicola brought in his motley crew of happy fashion bandits, and the resulting debut collection left no doubts as to Diesel’s reclaimed relevance.
Hours before that spectacle took on the runway, however, I had a chance to tour Diesel’s massive headquarters (one hour outside Venice) ~ after which I was already more than sold on the idea of living in a Diesel-run reality.THE LOBBY of Diesel HQ boasts Europe’s largest ‘living wall’ THE MASSIVE CAMPUS includes a multilevel archive of past Diesel designs and vintage reference collections THE DOUBLE STORY offices of Renzo Rosso are a light- and art-filled ode to 35 years of writing denim history ALL THAT RUGGED LEATHER and wood had me dreaming up ideas for our Amagansett getaway EVEN THE COMPANY CAFETERIA is exploding with style |PHOTOS| by Kelly |#FOLLOWITFINDIT| we’ve got lots more decor inspiration HERE, HERE and HERE!
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