As a child, I loved reading those ‘Choose Your Own Adventure‘ books. Anyone else remember them? They were written such that the reader was the protagonist, and would, after the first few pages, be offered a choice in where to next take the story. You’d then be led into an infinite series of additional choices, resulting in dozens of different possible story endings. I would of course read the books over and over again, making sure I got to experience the tale in every meandering way possible. You didn’t want to miss out on any outcome.
A few months back, Maybelline New York came to me with the idea of making a series of beauty tutorials, referencing the looping, roundabout channels of those infamous 90′s novellas. They’d developed this groovy technology that opened up the possibility of plural pathways in a video format ~ genius! I loved the idea of experimenting in this medium, so we set to work together, creating mini makeup adventures inspired by their new Big Eyes mascara and some of my favorite trends from this past Fashion Week. Enjoy the journey, my friends!