{ Spring Awakening }

One of my longest-standing collaborative relationships is with my dear friend Cleo Schroeder of Primary. We met when I was working as a designer, during my first few years in New York. Cleo was in school at Parsons and assisted in our studio a couple days a week. I immediately connected with her, and we’ve managed to stay friends and creative partners ever since. I am so proud of how she’s evolved and grown her collection over the last couple years ~ they’re now selling all over the world, including Dagney+Barstow in New York (the chicest!) and Shopbop online. I’ve been styling for her since the beginning, so I’ve gotten to see better than anybody just how much the Primary vision has been fine-tuned, and the story has matured. Her Spring 2013 collection is my favorite yet!|ALL CLOTHING| by Primary |STARRING| Victoria Anderson and Alexandra Pungitore for Wilhelmina Models |PHOTOGRAPHY| by Greg Swales |STYLING| by Kelly Framel |HAIR| by Matthew Green |MAKEUP| by Zulieka Acosta

  • Megan

    absolutely obsessing over the denim, white, straw and snakeskin look!! inspired xo

    http://myotherclosetiscouture.blogspot.com

  • Megan

    absolutely obsessing over the denim, white, straw and snakeskin look!! inspired xo

    http://myotherclosetiscouture.blogspot.com

  • http://pinksole.com/ Rachelle

    Amazing editorial, looooove the denim look.

    xo
    http://pinksole.com

  • Meelena L

    love those pictures!!

    xx
    Meelena

  • http://www.EatStylePlay.com/ Eat.Style.Play

    The shoes, the boots, everything looks amazing! I love all the details including the white scarf underneath the hat.

  • Russell

    Fantastic!

  • StayHealthy

    Styling a shoot using cigarettes as accessories? Shame on you.

  • Lindsey

    Beautiful dresses and I just love the hats. Very nice shoot
    http://www.shopopal.com

  • http://twitter.com/keytothearmoire A Key to the Armoire

    Amazing! Love the relaxed, vintage-y feel of the breezy white with the washed chambray…And I loved to read about how you two met and continued the partnership…it’s a great testament to the power of creative friendships!
    xo,
    Susana
    http://www.akeytothearmoire.com

  • Local & Opulent

    Stunning design, amazing styling!

    A new post is up on Local & Opulent and I have shoes on the brain! Seriously, who doesn’t love shoes. This collection would have Carrie Bradshaw drooling!

    http://localandopulent.wordpress.com/2013/03/14/533/

  • Lauren

    my favorite, by far.

  • http://twitter.com/gritandglamour Grit & Glamour™

    Crazy for that third photo, despite the fact that they’re smoking. I would love to know the boot designer…if you know, please share who and where they can be purchased. Thanks!

  • http://www.soundofchic.com/ Sound of Chic

    Love everything (maroon lips!) but the cigarettes, which seems like an obvious gaffe.

  • http://thatsaprettyhat.blogspot.com/ Kathleen Lisson

    Beautiful! Straw boaters go so well with chambray!

  • Cara Northcutt

    Such a great job, everything goes so flawlessly. Would you mind sharing who the first hat (first pic cream and white) is by? I love it!

    xx Cara
    http://www.carascliche.com

  • http://www.fashionsnag.com/ Fashion Snag

    So glad you’re still friends after all this time, beautiful pieces.

    http://www.FashionSnag.com

  • Hillary

    This collection is really beautiful. I love how you styled it, because it would have been so easy to go the bohemian direction, but this is effortless chic.

    http://hillarychristine.wordpress.com

  • Vienna

    These looks are all really inspiring…especially at a time like this in the year when I’m craving some spring glam…I’d love to know the name and maker of the lipstick these beauties are wearing. Any idea?

  • Valerie Yvonne
  • mulberry&melrose

    omg i love this so much, you’re so talented with the styling, i’m so inspired! :) -S

    mulberryandmelrose.com

  • flor

    These images are amazing! Love the makeup!

    Xo

    Flor

    http://meringuesandchiffon.blogspot.com/2013/03/looking-timeless.html

  • monkeyshines

    fabulous styling!

    monkeyshines
    http://monkeyshines-monkeyshines.blogspot.com/

  • http://twitter.com/AshFirecracker Ashley Taylor

    That chambray-type-jacket-thing, 2nd picture, on the left. YES.

    xo Ashley

    thetiniestfirecracker.com

  • yun

    elegant and chic lip color

    http://www.we2zsquare.com/

  • Freya – Fashionable People

    Really lovely, especially the button up dresses!

    http://www.fashionablepeople.co.uk

  • http://euphoricagony.blogspot.com/ Delane

    Love everything but the cigarettes. NOT GLAMOROUS.

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  • http://twitter.com/thisismonica Monica

    so inspired by these looks! Love the dark lipstick, too. Well done, Kelly.

  • http://twitter.com/FrancesOrtiz THE FASHION HIVE

    Great pieces love the dress on the first picture!

    Frances O

    http://www.thefashionhive.com

  • http://twitter.com/young_republic Young Republic
  • http://twitter.com/KellyAnnNYC Kelly Ann

    What a gorgeous setting for the photos!

    xx
    Kelly
    Sparkles and Shoes