Extra Oomph

4th March, 2013

Like everyone in the world, I have complaints about my job. The long hours, the frantic pace, the constant deadlines and endless emails: these things can really stress me out. But I love getting to be creative for a living, to make things and solve problems and tell stories in lots of different formats. And I love that I get to connect and collaborate with a wealth of talented people, working across a spectrum of industries; I’m learning all the time. I work with hairstylists and makeup artists and fashion designers and photographers, business people and lawyers and producers and lots of wonderfully strange creatives. When L’Oréal Professionnel and I started discussing the idea of making a video together, they mentioned wanting to capture a typical day in this crazy life of mine. The fact is, such a thing doesn’t exist! Every day is completely unique; I moved my business to a new office space over a month ago, and have spent only 3 days working there since. I’m always on the go ~ so in the end, that’s what we tried to capture.Because we shot the piece just before Fashion Week, we decided to film in the studio of my friend, designer Timo Weiland. His lead hairstylist is L’Oréal Professionnel artist Joseph DiMaggio (whom I worked with again on an amazing editorial shoot last week ~ I can’t wait for you to see!), and the two were testing looks for Timo’s then-upcoming runway show. I learn so much from guys like Joseph; every shoot I do, I study their process, asking about how they do things and what products they’re using. A lifelong chameleon (I’ve had more hairstyles than a person could count), these insider tips have allowed me to streamline my look like never before. These days, I’m fine-tuning instead of frantically experimenting (or maybe I’m just growing up).Either way, the truth is that I’ve never discovered a product as transformative as True Grip; it’s given me the sculpting ability and insane volume I’ve always thought impossible for my fine hair. Like an overzealous car salesman, I’ve been pushing it on my girlfriends, extolling its virtues all over town. One try, and they’ve all been equally convinced of its magic! I’m genuinely obsessed (and I really do carry it around in my handbag at all times these days, like you saw in the video, for midday tszujing).While I mostly use it to amp up the volume near my roots to create a messy texture, I enjoyed watching Joseph use it on a girl with much longer hair, to achieve really natural waves and body. After powdering our model’s hair with the stuff, he pinned it into a loose bun and then let it set a few minutes. When he took it down, she was left with those ideal waves that say ‘I just rolled out of bed this way’:
Then, of course, I slapped a hat on her. I’m always irritating hairstylists that way.|PHOTOS| by Mark Iantosca

  • salha

    So beautiful hair! 🙂

  • Fashionably Kate

    You always look gorgeous and your style is impeccable. Love your blog! It inspired me to start my own! eversofashionablykate.com

  • Anonymous
  • http://www.facebook.com/milagrosplazabalta Milagros Plaza

    wow! i need one of those!
    thanks for the post

  • Em

    I really want to experiment with the powder boost. it looks like it works really well on fine hair like mine and being as inept with hair as I am it seems easy to use. We shall see!

    Oh, and of course you put a hat on her! 🙂

    xoxo, Em

  • http://www.facebook.com/samantha.baldwin.121 Samantha Baldwin

    Cool. I have fine hair, too, and could use all the help I can get.

  • http://twitter.com/vwlblog Luba Dimitrova

    This is amazing ! I need this powder !

    X Luba

    Urban chic looks and style ideas, every day on

  • Heather P.

    I will definitely look into trying this product the next time I attempt a voluminous updo! I hate teasing my hair (it seems so BAD for it), but this product appears to give enough volume that I wouldn’t have to…and that’s worth it to me.

    Also doesn’t surprise me you slapped a hat on her head after that…haha. I think that might be your version of the Portlandia “put a bird on it.” Kelly Framel: Put a Hat on it!


  • http://twitter.com/Jenleephoto Jen

    looks great, I want to try it! And wow is that girl gorgeous!!!

  • http://twitter.com/LocalAndOpulent Lesley O.

    That girl has a great head of hair!!!

    A new post is up on Local & Opulent – winter blues are combatted with furry stoles, margaritas and discovering a little slice of Paris in Toronto.


  • http://www.fashionsnag.com/ Fashion Snag
  • monkeyshines

    fascinating hair style!


  • Malibu PR Gal

    Love the stuff! I have fine hair and it’s a great product! Tried the growing thing – hence not my thang – short messy rock n roll works best for me but gawd I would looooove her hair – and yours if I had the patience!

  • Cara Northcutt

    I finally bought this after your last post. Definitely a new must have in my hair regime. I am dying over that bun too, must try that look!

    xx Cara

  • Denisa

    I really like that hair style.. I need to try. Have a nice monday.


  • http://www.facebook.com/moni.araoz Moni Araoz

    i need this, my flat hair will come alive


  • Morenike Olaosebikan

    lovely…now if only I had the hair for it 😉 speaking of hair chameleons… I am sure I’d beat anyone in that competition….www.arewa.ca/blog

  • Valerie Yvonne

    Love this hairstyle!


  • Jennifer

    She has gorgeous hair!

    xo Jennifer


  • http://twitter.com/ladydangerlips Natalie Lane

    L’oreal professional is AMAZING stuff!
    lucky girl you are 😉



  • yun

    amazing amazing hair


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  • awomansaffair

    woowww what is that hair color! SOOO prettyyyy!!!!!

    i cant get over it!

    I want your hair!

    Please come check it out at http://www.awomansaffair.blogspot.com

    if you are more into videos check out my latest uploads 😉



    HUGE thank you!


  • Tara Filliana

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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