The Future Is Now

6th December, 2012

While Paco Rabanne’s original designs were the quintessence of Swinging Sixties space age chic, the future is now in Lydia Maurer’s new designs for the brand. They carry a more expressive texture than ever before ~ like the modern woman, they are equal parts hard and soft. They are daring and cheeky; they are at once both richly layered and stripped of excess. They are youthful and fresh, but exquisitely crafted in the grand, time-honored tradition of handmade French couture. As someone who has studied the art of dressmaking, and made their living working with clothes, it was an extraordinary gift to peek behind the scenes, into the making of something so special and rare in this mass-produced world we live in. Unfortunately, I was not able to stay in Paris long enough to see the finished collection walk the runway. So, when it was suddenly stranded in New York for a few days because of the recent hurricane, I knew I’d do whatever it took to witness the results of the Paco Rabanne artisans’ imaginative handiwork for myself.Given that the subways were down and there were no cabs due to gas rationing, this meant walking 5 miles from Brooklyn to midtown at the crack of dawn, on a bleakly cold winter day. Astonishingly, I was able to convince my intrepid friend Athena Calderone to join me on this mission. It had been a tough week for our city, and we both agreed that a little glamour was the just soul-lifting elixir we needed.I suppose I shouldn’t have been surprised by her gameness ~ Athena has always struck me as a woman who says yes to all of life’s possible adventures. I met her a little over a year ago, when we filmed this Taxi TV spot (along with our mutual friend Chelsea Leyland), and was immediately enamored ~ albeit a little intimidated.She is just so cool. An immensely gifted interior designer, Athena has gut-wrenchingly gorgeous homes in both Brooklyn and Amagansett. Both are an incredible reflection of her style and energy ~ modern but worldly, luxurious but lived-in. There’s a soulful sexiness to both these spaces, a true reflection of Athena’s aura.When we first met, all I saw was this tremendous coolitude, but the more I get to know her the more deeply beautiful I find her to be. She has a truly generous nature, a passionate femininity. She deftly juggles her successful design career with the running of a stunning cooking blog, Eye Swoon ~ and is a sweetly doting wife and mother. In her, I see a role model of modern womanhood. She lives well and loves deeply, running both a business and a family with calm elan. I’ve been dying to shoot her since day one!Athena inspires me in the same way the new Paco Rabanne does. At first glance, both appear edgy and maybe a little bit tough. But upon closer inspection, both are surprisingly soft and gently textured. Both the woman and the clothes are pretty rock n’ roll ~ but it’s definitely a love song.|THE FUTURE IS NOW| starring Athena Calderone |PHOTOS| by Jamie Beck |STYLING| by Kelly Framel

  • Styleclouds

    Wow! Stunning photos! xo, Christina

  • alex
  • wow! such images! very bold and daring outfits! xo, Alma

  • kcomekarolina

    wow! i love it!

    xoxo from rome

  • Anonymous

    love her lipstick! and that purple-ish dress is amazing!

  • Awesome pic very hot.

  • so provocative, I love!


  • Spectacular designs !

    XX Luba

    :: Well Living Blog :: Victoria Beckham jeans in my equestrian look today

  • Carola Disiot
  • CiaoChessa

    The photographs, as always, are stunning and so evocative. But, I have to say that one of my favorite things about this post, in fact one of my favorite things about your blog, is the passion and emotion behind every thing you do. This post in particular is so beautifully written and you can really feel your love behind what you do and your respect and admiration for your field and how inspired working in it makes you feel. You can write about the history of safety pins and thread and make it sound interesting! Anyway, the craftsmanship of these garments is just stunning and the movement is gorgeous and so full of purpose. I really enjoyed yesterday’s behind the scenes from your visit in Paris, as well.

  • Anonymous
  • Love the Purple dress


  • Valeria Alvarez

    all the desings are so sexy and original!! great collection!

    <3 Val (enter my 1st giveaway!)

  • monkeyshines

    stunning looks!


  • Malinda Frances Knowles

    cool designs

  • Denisa

    Wow, that style and pics are so sexy. Have a nice day.

  • Jennifer

    I like the purple dress.

    xo Jennifer

  • This collection is amazing and thank you so much for sharing it with us. Love the photos, they are gorgeous.

  • Nico

    These pics are sexy, stylish and really cool!

  • Lysa Cooper

    saw this on the runway and you wear it better, my love…love u…

  • Gorgeous rich pieces of metals and purple. I love the purple outfit as well as the gold accents. I must admit the Future Is Now title reminds me of an old TV show, Roseanne show where a character Jackie said in an interview “The future is now”.

  • Ashley Taylor

    GORGEOUS pieces. I’m dying over here.

    xo Ashley

  • Love the immense detail!

  • Arline

    She is definitely one of those people you want to get to know. I admire her style, and I adore her blog. Selfishly I want her to post more!!!! I like that you featured her, and your pictures are nice!!

    Would you ever do a post on navigating through the city? I have only visited NY a handful of times, and each had a specific purpose, none of which was to explore and enjoy the city. I always feel intimidated and overwhelmed when I go. Also, I have no idea where to shop. (I am the type of person, who prefers small boutiques, and obscure places, to chain stores, ) I would love some guidance on shopping possibilities and art gallerys to visit. 🙂 Thank you for your blog, you do a great job.

  • Théa Unknown

    All of these photographs are stunning!

    Théa Unknown

  • vittoria gallacci

    Love the pics and love the look, but my heart is for the boots: so sexy and aggressive!

    Vittoria from 5 IN THE MORNING

  • Chael

    For me a little bit too loud and tryin’ too hard …

  • I’m in love with the whole set of pics, but the two first pictures are pretty epic.
    Twitter: @thefashionotes

  • Stephanie

    I looked up Paco Rabanne’s Spring 2013 RTW collection online and I have to say the clothes have a total different look on Athena. I feel the outfits you chose for this photo shot perfectly match Athena’s features and personnality; the pictures speak for themselves. Great work, I love it.

  • Amber Sexton

    love this so much. what a great example of modern womanhood

  • Chelsea


  • Melly

    Wow those pictures are great, beyond stunning!


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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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