It’s fascinating to me to observe the way the internet is changing the business of fashion, starting to turn old modes upside down. For years, we’ve see style blogs pushing trends to the street before magazines even have a chance to report on them, and it’s only natural that retailers would wisen to the trend, figuring out ways to communicate with their customer and cater to her needs in a swifter, more streamlined, and frankly futuristic fashion.
Sole Society is one of many new online merchants to take up the direct-to-consumer model lately, and I think they’ve done an especially great job with it. They release a cute, new shoe every day to Society members, keeping costs delightfully low at the same time. What’s not to love about the combination of exclusive, adorable, and affordable?! Jeremy and I shot this fun little lookbook for you, to introduce a few of my favorite Sole Society styles:
|ABOVE + BELOW| saucy salmon sandals|ABOVE + BELOW| groovy two-tones|ABOVE + BELOW| Rachel Comey hat, Resurrection sunnies (similar HERE), Tibi dress, Sole Society Mary Joe shoes|BELOW| patent leather ankle straps|ABOVE + BELOW| Resurrection sunnies, Tibi dress, BCBG clutch, Sole Society Doria shoes|BELOW| black + ivory wrap-arounds|BELOW| bronze + black suede stunners|ABOVE + 2 BELOW| Rebecca Minkoff sunnies, Tibi dress, BCBG clutch, Sole Society ’Portia’ shoes|CLICK HERE| to see the rest of my picks. And, if you like something you see, make sure to enter the code GLAMOURAI15 at checkout for $15 off your first order!
|PHOTOS| by Jeremy James