Introducing: RUBEDO

14th March, 2012

Rubedo1In honor of their 175th anniversary this year, Tiffany & Co created RUBEDO, a new metal meant to evoke the radiant glow of first morning light. In honor of this new dawn, the esteemed jeweler also commissioned Jamie Beck and Kevin Burg to shoot a series of exclusive cinemagraphs (another innovative fusion of forms!) to capture the alloy’s unique luminosity. I had the honor of being asked to style the artistic assignment, which will soon be unveiled in Tiffany stores around the world ~ and I’m so excited to get to share a few glimpses of this very special series with you here! (Click to enlarge photos)Rubedo2{ above: Rachel Roy jacket, Tiffany 1837 jewelry //  below & top: Marchesa gown, Tiffany 1837 necklaces }Rubedo3{above: Oscar de la Renta dress, Tiffany 1837 cuffs (small, medium & large) }Rubedo4Rubedo5{ above left: Oscar de la Renta gown, Tiffany 1837 jewelry // above right: DKNY cape, Tiffany 1837 jewelry // below: Elie Tahari gown, Tiffany 1837 necklace + cuffs }Rubedo6{ images by Jamie Beck & Kevin Burg // styling by Kelly Framel // makeup by Virginia Linzee // hair by Carmel Bianco }

  • I love those moving pictures! 🙂 And the jewelry looks amazing, especially the cuffs! <3

  • Mikka Mori

    Amazing photos and styling! Congratulations to all!!

  • Erin Bleakley

    Lovely! I love the long necklace in the first picture


    Erin @

  • Tulasi

    OOOhhh that model is Alice Rausch, she is my good friend! I love her!!!

    Tu –

  • love the photos!!!

  • I think that the top Marchesa dress truly does justice to the beautiful metals of the jewelry. This must have been such an exciting experience! 

    🙂 Ewa

  • thehautecookie

    so crisp and clean. love.

  • those are so gorgeous! oh my gooooodness.

  • stunning women and stunning jewelry! i love the cinemagraph. oh the visual glory!

  • Wow I want anything from Tiffany!

  • Maria Jiménez Pulido

    Beautiful! Stunning jewlry! Love the post, thank you! 

  • what an exciting project, congratulations! The result seems gorgeous.

  • Hadiya Batool

    in love with the jewellery. so adorable. 🙂

  • I love the gold cuff bracelets to mix with other more delicate pieces.

  • Those bracelets are gorgeous! And that white dress, oh my!



  • Tidbitsfashion

    Omg kelly, great job!!!

  • I cannot believe the beauty of this photo-shoot! Truly glamorous, my beautiful glamourai! Great job

  • Jolie Jouel

    Nice job! What a cool gig 🙂

    My jewelry blog:

  • Moving Pictures are AMAZING <3

    xoxo from Brazil,
    Gabi Barbará

  • Bravo!! Congrats to the whole team on this incredible project!

  • valeria

    anything tha has cinemagraph on it is perfect, so this post is perfect 🙂 love it all
    and jamie beck you rock!

  • Great job!

  • This is all so beautiful!!! Congratulations on the entire project!

  • Rebeccah B

    Wow what an amazing job Kelly! It looks absolutely beautiful  and congrats on such an awesome project!

  • Anonymous

    Great styling job done all around!!! Beautiful pieces – Love mixing metals.

  • Angeles

    Great collection! I want to see more … and the styling that you did is glamourous and chic, so you and Tiffany!

    Fabulous work!

  • SR

    So! Very! Pretty! The image of the blue jewellery box with peach roses etc….my fave…an incredibly effective presentation of the product. Same with the other images. This is all about the styling & photography…Tiffany made a great choice selecting you to do the styling. 

    • Anonymous

      Why, thank you!  I must admit, I love getting to arrange flowers and jewelry boxes and dresses and jewelry and call it work. I’m a lucky lady!


  • viviennebeard

    Wow, this is gorgeous! You are so talented!

  • cro

    Stunning pictures! Especially the one with the jewelry box..

  • Anonymous

    So beautiful! My favorite had to be the cinemagraph 9i think thats what it was called) it’s so beautiful!

  • sabrina lashley

    So amazing and elegant. And that is all I can say.


  • Elizabeth Keene

    So beautiful. I love how they put the necklaces on backwards. Makes me want to try that next time I wear a dress with a low back. Lovely, lovely.

  • Beautiful photos and fabulous styling, the whole concept is so perfect!

  • Arra


  • Anthologycollection

    The cuffs are incredible! Love.

  • I love drop back gowns.  I’d love one for a wedding dress!

    love from South

  • Asia Carter

    Wow I love it when you post your styling collaborations, you are so amazing and this opportunity is major!!  I can’t wait to see the campaign in person!!

  • Wow! Beautyful pictures.

  • The Accessory Editor

    Stunning collection, I really love unique pieces like that!

    The Accessory Editor

  • cheryl

    The pic of the girl in the DKNY cape…I can’t seem to find the rings she’s wearing in the collection on Tiffany’s site. Am I missing something? Are they part of the collection or coming soon? I’d love to get my hands (fingers) on them!

  • those are so gorgeous! oh my gooooodness.

  • M.

    Love the blue box. 

    Already following you.


  • francesca

    that moving gif is gorge

  • Jacy Tilton
  • Nadja


  • Carola Disiot

    wow, these jewels are breathtaking! 

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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