7th February, 2012

I’ve featured pieces from Primary before, but I’m extra-specially excited to show you my friend Cleo Schroeder‘s latest collection, and the look book we shot together for it! I think she’s evolved the line really well over the past couple seasons, and today it reflects exactly what she’s always aimed to achieve: the perfect assemblage of wear-everywhere clothes that are anything but basic:

{ design: Cleo Schroeder for Primary // photography: Greg Swales // styling: Kelly Framel // hair + makeup: Jennifer Nam // model: Ming Li Geh }

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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