evolutionary

7th February, 2012
glamourai_Primary1

I’ve featured pieces from Primary before, but I’m extra-specially excited to show you my friend Cleo Schroeder‘s latest collection, and the look book we shot together for it! I think she’s evolved the line really well over the past couple seasons, and today it reflects exactly what she’s always aimed to achieve: the perfect assemblage of wear-everywhere clothes that are anything but basic:

{ design: Cleo Schroeder for Primary // photography: Greg Swales // styling: Kelly Framel // hair + makeup: Jennifer Nam // model: Ming Li Geh }