signature style

30th January, 2012

above left: LL Bean Signature madras shirt, sweatshirt, pants and shoes; dedegumo watch // above right: LL Bean Signature double-breasted trenchmadras dress and shoes; Victor Osborne hat; Corello belt

Back in September, I had occasion to style LL Bean Signature‘s Spring 2012 look book. It was an exciting opportunity for me, as I grew up with an ardent LL Bean-loving father, and am thus well-versed in the brand’s heritage. Since the recently-introduced Signature collection is an outlet for the company to speak to a younger, more fashion-informed audience than ever before, it seemed like a dream gig to me: a chance to blend the past with the present.

What I didn’t anticipate was the amazing creative bond I quickly formed with the Signature team. They’re quite an inspiring set of people, poised to go big with this new brand, an optimistic answer to the great tradition of American sportswear. I loved working with them so much that I found myself on a plane to Puerto Rico a week later to continue the momentum ~ but that’s a story for another day.  For now, I wanted to give you a closer look at our first shoot together. I’ll show you more from this collaboration as the pieces become available online!!

above: LL Bean Signature cardigan, men’s shirt, shorts and shoes; Victor Osborne hat

above left: LL Bean Signature wedge sandals // above right: LL Bean Signature hoodie, sweater, men’s shorts and shoes; Robert James sunnies; dedegumo watch

above: LL Bean Signature sandals (coming soon!)

above left: LL Bean Signature sweater, cardigan, skirt and shoes // above right: LL Bean Signature dress, skirt, bag and shoes; Robert James sunnies

Below, a behind-the-scenes video from the project // CLICK HERE to follow LL Bean Signature on tumblr!

photos: Denise Behrens / video: Rainer Behrens / styling: Kelly Framel / model: Vanessa Cruz / hair: Shawn la’Yave / makeup: Waltaya Culmer

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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