{ signature } style

{ above left: LL Bean Signature madras shirt, sweatshirt, pants and shoes; dedegumo watch // above right: LL Bean Signature double-breasted trenchmadras dress and shoes; Victor Osborne hat; Corello belt }

Back in September, I had occasion to style LL Bean Signature‘s Spring 2012 look book. It was an exciting opportunity for me, as I grew up with an ardent LL Bean-loving father, and am thus well-versed in the brand’s heritage. Since the recently-introduced Signature collection is an outlet for the company to speak to a younger, more fashion-informed audience than ever before, it seemed like a dream gig to me: a chance to blend the past with the present.

What I didn’t anticipate was the amazing creative bond I quickly formed with the Signature team. They’re quite an inspiring set of people, poised to go big with this new brand, an optimistic answer to the great tradition of American sportswear. I loved working with them so much that I found myself on a plane to Puerto Rico a week later to continue the momentum ~ but that’s a story for another day.  For now, I wanted to give you a closer look at our first shoot together. I’ll show you more from this collaboration as the pieces become available online!!

{ above: LL Bean Signature boots and bag }

{ above: LL Bean Signature cardigan, men’s shirt, shorts and shoes; Victor Osborne hat }

{ above left: LL Bean Signature wedge sandals // above right: LL Bean Signature hoodie, sweater, men’s shorts and shoes; Robert James sunnies; dedegumo watch }

{ above: LL Bean Signature sandals (coming soon!) }

{ above left: LL Bean Signature sweater, cardigan, skirt and shoes // above right: LL Bean Signature dress, skirt, bag and shoes; Robert James sunnies }

Below, a behind-the-scenes video from the project // CLICK HERE to follow LL Bean Signature on tumblr!

{ photos: Denise Behrens / video: Rainer Behrens / styling: Kelly Framel / model: Vanessa Cruz / hair: Shawn la’Yave / makeup: Waltaya Culmer }

  • http://www.blogger.com/profile/14540013757712828351 Britt+Whit

    omg i love the first images I am seeing! such playful colorful shots! love the closer look Kelly!

    love from San Francisco,

  • http://www.blogger.com/profile/15196730402501362094 House of Avandan

    Looks great!

    A jewelry blog.

  • http://mystyleloft.com MyStyleLoft

    these are so great & fun! Lovely job

  • http://www.blogger.com/profile/05226243830970581304 monkeyshines ♥

    love the color coordination!


  • http://www.blogger.com/profile/00196953499453945537 Luna S

    love these! x


  • http://www.blogger.com/profile/14227790770455857624 The Fancy Teacup

    The colour palettes and mixture of patterns are absolutely delightful. x


  • http://www.blogger.com/profile/09232747153441042905 Bad Joan

    wow you did a fantastic job styling these looks!


  • Jess

    This may be the most aspiring set of colors and looks ever…. Makes me completely rethink my color choices. I absolutely adore it. Addicted to the blog at first read.

  • http://www.blogger.com/profile/10941820965702663952 B.Weber

    I love the styling!! Perfect pictures.


  • http://www.blogger.com/profile/02641524108306861481 FashionFlirt

    Lovely photos! :)


    kisses, Jasmin

  • https://profiles.google.com/112231543802253890936 Marie Martell

    Great job! Love the styling and love the pics!


  • http://www.modelovers.de modelovers

    The collection and the styling are great!



  • http://www.blogger.com/profile/05607899532088768062 Elle ღ

    all pictures look really great, you´re so talented!


    Elle ღ

  • Bridgid

    so cute – love the styling! the hoodie and pale pink background pics are my fav :)


  • http://www.blogger.com/profile/16921671570353225251 Scorttarius.style
  • http://www.blogger.com/profile/01313122986558613433 Tanja van S – PureGlam.tv

    Wonderful pictures – such a great style…

    Tanja – PureGlam.tv or via Facebook-Page

  • http://www.blogger.com/profile/03375827012197340590 Deborah Piana Agostinetti

    Great collection!

  • http://www.blogger.com/profile/08800980234417906451 Cathy, your Poor Little It Girl

    Those sandals are so fun! And I love how you styled the denim shorts look!

    Cathy, your Poor Little It Girl


  • http://www.blogger.com/profile/04632300820910031353 Landon

    Looks so amazing on a computer screen too! Congrats Kelly!

  • http://www.blogger.com/profile/15332804990927739337 Andrea

    LOVE LOVE LOVE that cardigan in the second pic!


  • http://www.blogger.com/profile/18200704591621471005 briannelee

    Cute! I love that cardigan! Can't wait to see more.

  • http://www.blogger.com/profile/01260465937723230040 Celes Medina

    Love the colours and clothes!

    I invite all of you to visit my blog, a space wich combines fashion+photography+music:



  • https://profiles.google.com/111302344796708726273 Kimberly Horne

    Can I have those signature sandals please??? Oh my how much I want them!

    xoxo, Jjanga

  • http://www.blogger.com/profile/10742697015152576035 Bravoe Runway

    This is definitely a step up from the traditional LL Bean line! I'm glad they're trying to cater to a younger set, I love the purple tie-dye maxi length skirt. Beautiful styling job as always Kelly :)

  • http://www.blogger.com/profile/00740168892558201167 Macy Young

    These pieces look so good! Love it!


  • http://www.blogger.com/profile/04750934444442772717 Caitie

    these are absolutely amazing… congrats!


  • http://www.blogger.com/profile/17437527478502757627 Savannah Marie

    I am loving that cardigan! Nice work!
    Savannah Marie

  • http://www.blogger.com/profile/07318033202668935702 Missy

    The Signature Sandals are great! I'll be adding these to my spring wish list.
    Kelly, it was great seeing you in action in the video!

  • http://llbeansignature.tumblr.com/ L.L.Bean Signature

    We're loving all these comments. And a big thanks goes to Kelly for being such a stylist extraordinaire.

  • http://anorexicescapades.com Bougiehippie

    Not a fan of the brown or shoes but I love everything else. awesome! good job!

  • http://www.blogger.com/profile/00200817566554453809 Natasha Fatah

    Congratulations on fun and exciting opportunity! You did a great job!


  • http://www.blogger.com/profile/08674856063518920565 Gabi Barbará

    such beautiful styles!! I like the firs ones best I think! You did an amazing job!!

    xoxo from Brazil,
    Gabi Barbará

  • Julie

    i. love. this.
    so much.


  • Carly

    Love the shoes! Who new LL Bean could pull that one off!
    -Carly, http://www.stilistaboston.com/blog/

  • http://www.smilingstyle.com/ SmilingStyle

    Nice colors for springtime! :)

    Check out my pics on     http://www.smilingstyle.com          A website for ladies who’ll never stop being chix

  • Redinsidefashion

    I just went to L.L.Bean store in Freeport, Maine. I love their signature collection a lot, and the looks you styled are amazing. i actually got inspired, and wrote post about L.L.Bean and Maine in general since i moved here a few years ago from Europe and still have mixed feelings about it. 


  • http://www.makeup-artist-world.com/ makeup schools

    very aggressive and lovely dressing.

  • http://www.eproimagecourses.com/ online makeup class

    I love the styling!! Perfect pictures.

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