signature style

30th January, 2012

above left: LL Bean Signature madras shirt, sweatshirt, pants and shoes; dedegumo watch // above right: LL Bean Signature double-breasted trenchmadras dress and shoes; Victor Osborne hat; Corello belt

Back in September, I had occasion to style LL Bean Signature‘s Spring 2012 look book. It was an exciting opportunity for me, as I grew up with an ardent LL Bean-loving father, and am thus well-versed in the brand’s heritage. Since the recently-introduced Signature collection is an outlet for the company to speak to a younger, more fashion-informed audience than ever before, it seemed like a dream gig to me: a chance to blend the past with the present.

What I didn’t anticipate was the amazing creative bond I quickly formed with the Signature team. They’re quite an inspiring set of people, poised to go big with this new brand, an optimistic answer to the great tradition of American sportswear. I loved working with them so much that I found myself on a plane to Puerto Rico a week later to continue the momentum ~ but that’s a story for another day.  For now, I wanted to give you a closer look at our first shoot together. I’ll show you more from this collaboration as the pieces become available online!!

above: LL Bean Signature cardigan, men’s shirt, shorts and shoes; Victor Osborne hat

above left: LL Bean Signature wedge sandals // above right: LL Bean Signature hoodie, sweater, men’s shorts and shoes; Robert James sunnies; dedegumo watch

above: LL Bean Signature sandals (coming soon!)

above left: LL Bean Signature sweater, cardigan, skirt and shoes // above right: LL Bean Signature dress, skirt, bag and shoes; Robert James sunnies

Below, a behind-the-scenes video from the project // CLICK HERE to follow LL Bean Signature on tumblr!

photos: Denise Behrens / video: Rainer Behrens / styling: Kelly Framel / model: Vanessa Cruz / hair: Shawn la’Yave / makeup: Waltaya Culmer

  • Britt+Whit

    omg i love the first images I am seeing! such playful colorful shots! love the closer look Kelly!

    love from San Francisco,

  • House of Avandan

    Looks great!

    A jewelry blog.

  • MyStyleLoft

    these are so great & fun! Lovely job

  • monkeyshines ♥

    love the color coordination!


  • Luna S

    love these! x


  • The Fancy Teacup

    The colour palettes and mixture of patterns are absolutely delightful. x

  • Bad Joan

    wow you did a fantastic job styling these looks!


  • Jess

    This may be the most aspiring set of colors and looks ever…. Makes me completely rethink my color choices. I absolutely adore it. Addicted to the blog at first read.

  • B.Weber

    I love the styling!! Perfect pictures.


  • FashionFlirt

    Lovely photos! 🙂

    kisses, Jasmin

  • Marie Martell

    Great job! Love the styling and love the pics!

  • modelovers

    The collection and the styling are great!


  • Elle ღ

    all pictures look really great, you´re so talented!


    Elle ღ

  • Bridgid

    so cute – love the styling! the hoodie and pale pink background pics are my fav 🙂

  • Tanja van S –

    Wonderful pictures – such a great style…

    Tanja – or via Facebook-Page

  • Deborah Piana Agostinetti

    Great collection!

  • Cathy, your Poor Little It Girl

    Those sandals are so fun! And I love how you styled the denim shorts look!

    Cathy, your Poor Little It Girl

  • Landon

    Looks so amazing on a computer screen too! Congrats Kelly!

  • Andrea

    LOVE LOVE LOVE that cardigan in the second pic!

  • briannelee

    Cute! I love that cardigan! Can't wait to see more.

  • Celes Medina

    Love the colours and clothes!

    I invite all of you to visit my blog, a space wich combines fashion+photography+music:


  • Kimberly Horne

    Can I have those signature sandals please??? Oh my how much I want them!

    xoxo, Jjanga

  • Bravoe Runway

    This is definitely a step up from the traditional LL Bean line! I'm glad they're trying to cater to a younger set, I love the purple tie-dye maxi length skirt. Beautiful styling job as always Kelly 🙂

  • Macy Young

    These pieces look so good! Love it!


  • Caitie

    these are absolutely amazing… congrats!


  • Savannah Marie

    I am loving that cardigan! Nice work!
    Savannah Marie

  • Missy

    The Signature Sandals are great! I'll be adding these to my spring wish list.
    Kelly, it was great seeing you in action in the video!

  • L.L.Bean Signature

    We're loving all these comments. And a big thanks goes to Kelly for being such a stylist extraordinaire.

  • Bougiehippie

    Not a fan of the brown or shoes but I love everything else. awesome! good job!

  • Natasha Fatah

    Congratulations on fun and exciting opportunity! You did a great job!


  • Gabi Barbará

    such beautiful styles!! I like the firs ones best I think! You did an amazing job!!

    xoxo from Brazil,
    Gabi Barbará

  • Julie

    i. love. this.
    so much.

  • Carly

    Love the shoes! Who new LL Bean could pull that one off!

  • SmilingStyle

    Nice colors for springtime! 🙂

    Check out my pics on          A website for ladies who’ll never stop being chix

  • Redinsidefashion

    I just went to L.L.Bean store in Freeport, Maine. I love their signature collection a lot, and the looks you styled are amazing. i actually got inspired, and wrote post about L.L.Bean and Maine in general since i moved here a few years ago from Europe and still have mixed feelings about it.

  • makeup schools

    very aggressive and lovely dressing.

  • online makeup class

    I love the styling!! Perfect pictures.

  • Pingback: L.L. Bean Signature Fall Winter 2012 Lookbooks()

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TheGlamourai is a webzine produced by Kelly Framel, a multi-media creative director based in downtown New York (but constantly bouncing around the world). Part fashion blog, part glossy mag, part fantasy travel portal, it's your ultimate online destination for stylish daydreams. Tune in for inspirational editorials, beauty tutorials, outfit ideas, DIYs, jet-set travel tips and more!
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